The Role of the Theater Producer

Norton Herrick

N Herrick

As chairman and CEO of The Herrick Company, Norton Herrick has produced numerous plays, including musicals, for both Broadway and regional theater. Experienced in real estate investment as well, Norton Herrick makes his home in Florida.

Operating behind the scenes and out of the limelight, the theater producer fulfills a mysterious and often misunderstood role in the mounting of a production. Many producers believe that this mystery stems from the inherent nebulousness of the job itself, which involves coordinating all aspects of the production from start to finish. A producer is responsible for everything from hiring directors and designers to securing a space and structuring a budget.

The budgeting aspect of producing has historically drawn the most attention from the public. Many people, both within theater and without, see the producer primarily as the person who draws the funding, either from backers or from donors and grants. However, this is only one of the many necessary steps that the producer must undertake to be sure that the show reaches the stage. The producer must also select a promising show, handle conflicts among members of the creative team, and maintain the unifying vision that keeps the show moving toward the stage. The highest authority on the creative team, the producer must accept all responsibility that goes along with this role.

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A Look at 2 Guns Director Baltasar Kormakur

Norton Herrick

President and chairman of The Herrick Company, Norton Herrick

President and chairman of The Herrick Company, Norton Herrick has helped his investment firm diversify its investments and acquisitions over the years, expanding from investment in real estate properties to film productions, among which was the 2013 summer release 2 Guns.

Released in summer 2013, 2 Guns tells the story of an undercover Naval Intelligence Officer and a DEA Agent, played by Denzel Washington and Mark Wahlberg, who during the course of investigating each other ultimately realize they have been set up by the mob.

The film was directed by Baltasar Kormakur, an Icelandic director born and raised in Reykjavik. He studied at the Iceland Academy of the Arts and then found employment at the National Theater of Iceland, where he acted for several years. In 2000, Kormakur wrote, directed, and performed in his first feature film, 101 Reykjavik, and earned praise and attention from Variety, which proclaimed him one of its 10 directors to watch. He subsequently started his own production company, Blueeyes Productions, and has since directed numerous films, including Jar City and A Little Trip to Heaven. More recent efforts include 2 Guns and television film, The Missionary, produced as a pilot for HBO.

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The Herrick Company’s Entertainment Investments

Norton Herrick

CEO of The Herrick Company, Norton Herrick

For over 50 years, Norton Herrick has served as chairman and chief executive officer of The Herrick Company, Inc. Norton Herrick has invested in projects across numerous fields, including various sectors of the entertainment industry.

Although it is based in Boca Raton, Florida, The Herrick Company has involved itself in media productions in Hollywood, Las Vegas, and New York City through its Herrick Entertainment subsidiary. In Las Vegas, the subsidiary produced the show Hairspray, which was based on the John Waters movie and subsequent musical. Films such as 2 Guns (starring Mark Wahlberg and Denzel Washington), Lone Survivor (directed by Peter Berg), and The Devil’s Double (based on the true story of Uday Hussein’s body double) also received Herrick Entertainment’s financial support.

As a theatrical producer and investor, The Herrick Company has been responsible for many critically acclaimed shows. At the 2009 Tony Awards, the company’s projects won Best Musical Revival (Hair), Best Performance by a Leading Actor in a Play (Geoffrey Rush for Exit the King), and Best Featured Actress in a Musical (Karen Olivio for West Side Story). Moreover, the company executive produced the musical stage production of The Lord of the Rings, which played at Theatre Royal Drury Lane in London for over a year.

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The Difference between an NNN Lease and an Absolute Net Lease

Norton Herrick

Producer, Norton Herrick

Norton Herrick serves as CEO and chairman of The Herrick Company, a real estate investment firm headquartered in Boca Raton, Florida. Throughout his tenure with the company, Norton Herrick has ensured consistent profitability regardless of economic conditions.

There are numerous kinds of leases that real estate investors may choose from, including full-service leases, modified-gross leases, and net leases. While some might find all of these differentiations unclear, most often investors confuse a triple net (NNN) lease with an absolute net lease. Read ahead for an explanation of each lease type:

In NNN leases, the tenant is responsible for paying for all costs relating to property taxes, maintenance, and insurance, hence, the triple net. The landlord assumes the base rent but also must take care of roof and structure. Conversely, in absolute net leases, also known as a bondable or “hell or high-water” leases, the tenant must pay for all costs relating to the property, even those arising from the roof and general structure.

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The Herrick Company’s Green Projects

Norton Herrick

Norton Herrick

Entrepreneur and entertainment producer Norton Herrick has performed as the chairman and chief executive officer of the Herrick Company, Inc., since the 1960s. When he is not spending time with his family, Norton Herrick uses his Boca Raton, Florida-based business to create innovations in green technology.

Recognizing the importance of environmental sustainability, The Herrick Company invests in green projects around the country. These initiatives improve the economic and environmental health of communities, lead to better ways to take care of the Earth, and reduce litter by recycling already-present material. Most of the Herrick Company’s green focus is on biomass—renewable organic matter—that can function as alternative fuels.

One of the Herrick Company’s most notable endeavors is the Fibrominn, a 55-megawatt, poultry-litter-fueled power plant in Benson, Minnesota. Obtaining over $200 million in financing, the Herrick Company and its affiliate HH Capital Advisors, LLC, purchased and leasebacked this first-of-its-kind endeavor. Primarily using turkey manure as biomass, this facility will generate enough electricity for 50,000 homes. Although it utilizes 700,000 tons of material annually, the project’s only byproduct is nutrient-rich ash, which is used as fertilizer. Additionally, the plant’s use of turkey manure supports the state’s turkey industry.

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The Herrick Company’s Purchase of AT&T Research Center in NJ

Norton Herrick

As CEO and chairman of Herrick Company, Inc., Norton Herrick leads a diversified investment firm that has undertaken hundreds of major real estate acquisitions spanning the United States. In all, Norton Herrick and his team have executed approximately $4 billion in transactions, including the May, 2013, purchase of the 1-million-square-foot AT&T Research Center in Middletown, New Jersey. Beyond real estate, Norton Herrick supports progressive nonprofit causes and organizations, such as People for the American Way.

The Middletown roots of AT&T and its successor Lucent Technologies extend half a century, with the office and research space under a long-term 95-year lease. The purchase of the four-building campus is part of a larger acquisition of a group of properties valued at $650 million, which includes more than three dozen Motel 6 properties and 19 CVS Caremark locations. Also part of the real estate deal are Yale Cancer Support based in New Haven, Connecticut, and the corporate headquarters and 23 retail bank branches under Old National Bank lease. Many of these properties are considered viable for redevelopment, with a nearby Bell Labs facility in Holmdel that closed in 2006 having been transformed into a mixed-use town center.

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The Musical Revival Pippin Takes Home Four 2013 Tony Awards

Norton Herrick

Norton Herrick of the Herrick Company

Overseeing an array of investments ranging from real estate to film production, Norton Herrick guides the Herrick Company, Inc., as CEO and chairman. Norton Herrick has invested in a number of successful Broadway productions, including “Spiderman: Turn Off the Dark,” “Dolly Parton’s 9 TO 5: The Musical,” and the 2013 revival of “Pippin.” In addition to pursuing investments, Norton Herrick supports a number of charitable organizations, including the Make-A-Wish Foundation.

The current revival of Pippin, which recounts the story of the young son of French ruler Charlemagne, reached Broadway following a critically lauded run at Harvard University. The production achieved four Tony Awards, with its signature song performed on the live CBS telecast of the awards in New York. Among the awards the production received was the coveted Tony for “best revival of a musical.” Diane Paulus received her Tony for “best direction of a musical,” while Patina Miller won for “best performance in a musical by a leading actress.” The most remarkable Tony was reserved for 66-year-old Andrea Martin, who took on the role of Pippin’s grandmother Berthe and astounded the audiences nightly with acrobatic stunts.

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